Marketing Skills:

• Multi-channel marketing strategy (digital, social, email, content)
• Lead generation and lead nurturing techniques
• Growth hacking and viral marketing tactics
• Content marketing and copywriting
• Email marketing and automation
• Social media marketing and advertising
• SEO and SEM fundamentals
• Landing page optimization
• A/B testing and conversion rate optimization (CRO)
• Marketing funnel development

Sales Skills:

• Prospecting and cold outreach (email, phone, LinkedIn)
• Consultative and solution-based selling
• Lead qualification (BANT, MEDDIC frameworks)
• Sales pitch development and presentation
• Negotiation and closing techniques
• Objection handling
• Relationship building and networking
• Account-based marketing (ABM) approach
• Upselling and cross-selling strategies

Lead Generation & Prospecting:

• Develop and execute customer acquisition strategies across multiple channels
• Identify and target potential customers through research, cold outreach, and networking
• Build and maintain a robust pipeline of qualified leads
• Utilize LinkedIn, email campaigns, social media, and other platforms for outreach

Marketing & Campaign Execution:

• Create and implement multi-channel marketing campaigns to drive customer acquisition
• Develop compelling content and messaging that resonates with target audiences
• Test and optimize acquisition funnels to improve conversion rates
• Collaborate on digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads)

Sales & Conversion:

• Conduct discovery calls and needs assessments with potential customers
• Present product/service offerings and demonstrate value propositions
• Negotiate terms and close deals to meet acquisition targets
• Handle objections and guide prospects through the sales funnel